The Cost of Care

America's largest workforce isn't on any payroll.

More than 63 million Americans provide unpaid care for an aging loved one, spending an average of 27 hours every week coordinating appointments, medications, insurance, finances, and family communication. Together, caretakers of older adults contribute hundreds of billions of dollars in unpaid labor each year.

57%

of caregivers scale back their hours at work due to care responsibilities

11%

of caregivers are forced to quit their paying jobs entirely

64%

of family caregivers report high levels of emotional stress

$18.5K

in lost wages and out-of-pocket costs per unpaid caregiver, every year

The challenge often isn't caregiving itself — it's everything around it.

Families become care coordinators overnight, taking on a second full-time job with no training and no support. Countless hours are spent navigating fragmented healthcare systems, endless paperwork, and constant logistics because every task and decision lives somewhere different.

That's why we're building Kinly, the AI layer for caregiving. We give every family a system that remembers, organizes, and acts—handling the logistical work of care behind the scenes so caregivers can focus on what only they can do: being there for the people they love.

See it in action

Kinly handles every step of the care journey

From the first flagged symptom to booking the appointment, sharing the debrief, filling the prescription, and managing the insurance — the whole care loop, on autopilot.

Log a check-in

Who did you check in on?

Mom

Dad

How did it feel?

Positive

Neutral

Concerning

Anything you noticed?

Good appetite

Dizziness

Low energy

Unsteady

Sleeping well

Notes

It starts with a small flag

During a quick phone call with Dad, he mentions he felt dizzy after lunch.

Care deserves the same leap.

Kinly is building the AI layer for elder care, so the work that holds families together no longer falls entirely on them.

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